SEO, Web Traffic and other important issues

Where every soul can speak his/her mind about SEO, about methods of building lists, generate traffic, or any other issue related to this fantastik world

July 12, 2005

These AdWords campaigns....

AdWords... Have you ever tried starting a campaign at Google AdWords? Well I have... or I am , because I am still struggling to organize the campains, the Ad groups , to find the best keywords and set the right CPC (i.e. cost per click), and I can tell you, it is really challenging... But not only... Creating those ads for Ad Words takes time, believe me: write headlines, descriptions, integrate keywords, calculate costs etc etc etc...
At the beginning it is really fun, but when you find yourself at a loss for keywords or ways to better express the message you want to transmit or you want to attract users with, it gets ... frustrating..
Patience... It is patience you need for this all search engine optimization thing...
And it is patience I begin to lose... :(

June 15, 2005

Opinion about web pages generators...

I know there are certain tools out there on the internet that generate web pages or directories... I didn't use any, only saw some sort of demo for one called Traffic Equalizer that I heard is very popular, and tried the free version for Web Position Gold from Web Trends..
Such tools can be helpful because they might help you save time and "make" a lot of web pages too..
They help you save time while generating a quite large number of pages... and you can use these generated web pages for different purposes such as: dealing with different topics and with different key words, respectively... the more pages, the more key words/phrases you get to use and promote... or you can generate a sort of "landing pages" if you want... and place some subscription form on them , and so on... What I mean is you can use them with good intentions, and in the right way, and get some good results out of it.
The essential, though, in my opinion of course, is to place content on these pages, not a lot, but enough, and not only content coming form rss/xml feeds found i-donnow-where on the net and placed on these pages automatically... That is kind of not to my taste...
I personnally think these tools are at hand and not so expensive and that is why they attract buyers, but if I were a company or a corporation or I don't know, some person wanting to stand out on the internet and in the search engines' listings, I would do so as to use all the advantages that can come out of such tools. And from what I see, you cannot get them by using one tool, and using two tools that do pretty much the same, only that one has one feature that the other one hasn't and viceversa, it's not quite a solution... More money, more time... and different results you have to focus on...while you can make such tool.. That's right, I've seen one , working just fine.Not perfect but working ok, I mean it could have been done better but it was pretty good for something "home made" so to speak. Here's what you can do: you can hire a freelancer from India for instance, a developper that could do such a web page generator for you, in not too long a time and for an acceptable sum of money!
These web-page-generating tools can be made!!! It's not such a big deal, think about it, especially if you own a firm but not only... You don't overpay for it, it can be done exactly the way you want it to function, you can even do it better than others and who knows? maybe even sell it on the internet and get some real money out of it... ;)

June 13, 2005

Choosing Keywords

Choice of keywords, they say, is the basic, most important, essential step to take on the road to optimization.
I happen to agree :))
However, I am tired of reading on the www the same kind of articles on this issue... "How to choose keywords". "Where to place keywords on web sites"."How to compare keywords found by means of different tools, how to make lists of keywords, how to split those lists into most and least important keywords" and so on and so forth...
You read one or two or maybe three, and when you find the 4th article on the same subject, hoping you finally get to learn something new, something "fresh"... you just lose it 'cause it is all about the same things...
Well, again, it might be boring, but there are a lot of people out there who want to learn... They will surely need those articles... And for the rest of us, who are already "in", I say, yes the keywords you choose are the "thing" but don't trouble yourself too much with that, don't stay up all night long thinking about keywords, it's simple or it gets simple once you've exercised a little..
In my opinion, people should promote words that really characterzie them or their business or their products, that's all, it comes naturally afterwards...there's no other way...
It's really not necessary to buy expensive books or courses on this issue, just choose the keywords that best characterize what you want to sell or offer, people will eventually find you...
Or go to google/or any other search engine ( i prefer google) ... and imagine you want to find your own site on the internet (before the site ven exists, before you know what keywords you'll use etc)... Type in all the words you believe might help you see your site among the first listings... Just try it...
***Some tools offering keyword suggestion should however be at hand, 'cause they may prove of help when inspiration lacks, so... use them but don't rely too much on them... :))
Hope this is not exactly one of those boring materials on keywords :)))) !!!!!!!

Search Engines Optimization Annoying Details

Hmmm... I've got an issue here...It's not about SEO techniques but some details related to it.
My mind is like a swarm, all kinds of ideas are crossing and appearing and disappearing... Ideas of how to do all this search engine optimization stuff: really, all the lectures of the greatest "experts" in this online marketing techniques and strategies actually make a lot of sense, but they make sense to such an extent that they become boring at a certain moment when you realize that in fact everybody's talking about the same thing only in different ways and styles... One adds a small detail here, another one adds another detail there, somebody else comes up with some sort of new idea... But the roots are the same... they don't change with the first stronger wind blow right? The foundation is built to endure... What I mean is the search engine optimization principles will always be there because all the SEO techniques are constructed around the content relevancy issue. And this will absolutely not going to be different... On the contrary, it will be more and more emphasized upon in the SEs requests from webmasters and web site owners. So why should we take all that these experts say as an unwritten code of law?I know, they are experienced SEO professionals, but I know from experience too that whatever techniques and strategies may work in one case may not work on another, and what's frustrating is that often it doesn't even depend on what the SEO professional does, but on this uncertain and always-changing Internet reality...
In fact, in my opinion- my humble opinion actually- I believe there is a general straight path to follow when optimizing and promoting websites... The rest is about little things- more or less important- that can be customized or improved or done in a "good" way so as not to offend the search engines, or about the "bad" things that can be done so right as to get good results out of them... or maybe I am terribly wrong...
Anyway, I don't want to become an SEO "expert", I only want to optimize and promote web sites because it's what I like doing...

April 12, 2005

Intro

I have started doing SEO by hasard...I started from zero, I knew nothing... I thought I would never be able to find my way thru it. I stil have that impression at times :)... However, I couldn't imagine myself doing anything else but SEO right now and in the future... I just love optimizing and promoting websites.. Don't you?